Printed Materials
My marketing career has been centred around digital experiences and media production, so I welcome the opportunities to step away from the performance marketing mindset to focus on written and printed materials.
Selected printed works
Client: Asper School of Business
Copywriting and content strategy. Conducted interviews with Indigenous students for printed testimonials to be distributed alongside recruitment materials for prospective students in Northern Manitoba. The goal was to help prospects see themselves in the transformational stories from the Asper students who are part of IBEP (Indigenous Business Education Partners).
Indigenous Business Education Partners: Testimonials for student recruitment
Client: James W. Burns Leadership Institute (Asper School of Business | University of Manitoba)
Copywriting and content strategy. Part of a larger communications strategy I developed to promote the President’s Student Leadership Program.
Promotional card for the President’s Student Leadership Program
Client: Masdel Inc.
Copywriting for product insert to address fire concerns, while maintaining a comforting brand voice.
Magic Bag: Care instructions
Bonus pick: Content creation for Instagram
Client: Masdel Inc.
Copywriting and image creation using Adobe Photoshop, stock photography and original photography.